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	<title>Schratwieser Consulting</title>
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		<title>Attorney TV Ad Fail Update</title>
		<link>http://schratwieserconsulting.com/2012/01/attorney-tv-ad-fail-update/</link>
		<comments>http://schratwieserconsulting.com/2012/01/attorney-tv-ad-fail-update/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 19:57:32 +0000</pubDate>
		<dc:creator>Kimberly</dc:creator>
				<category><![CDATA[Editing]]></category>

		<guid isPermaLink="false">http://schratwieserconsulting.com/?p=119</guid>
		<description><![CDATA[I had posted on this ad the other day. Office was misspelled with only one f. A commenter at Musing Minds noted that the &#8220;s&#8221; in Dallas also kind of looks like an &#8220;x.&#8221; Since then I&#8217;ve noticed an different ad with office spelled correctly on a pink background, and today there&#8217;s a corrected ad [...]]]></description>
				<content:encoded><![CDATA[<p>I had posted on this <a href="http://schratwieserconsulting.com/2012/01/attorney-tv-ad-fail/" title="Attorney TV Ad Fail">ad</a> the other day. Office was misspelled with only one f. A <a href="http://musing-minds.com/2012/01/12/attorney-tv-ad-fail/#comment-1340" target="_blank">commenter at Musing Minds</a> noted that the &#8220;s&#8221; in Dallas also kind of looks like an &#8220;x.&#8221;</p>
<p><a href="http://musing-minds.com/wp-content/uploads/2012/01/IMAG07471.jpg"><img title="IMAG0747" src="http://musing-minds.com/wp-content/uploads/2012/01/IMAG07471-300x179.jpg" alt="" width="300" height="179" /></a><a href="http://musing-minds.com/wp-content/uploads/2012/01/IMAG07481.jpg"><img title="IMAG0748" src="http://musing-minds.com/wp-content/uploads/2012/01/IMAG07481-300x179.jpg" alt="" width="300" height="179" /></a></p>
<p>Since then I&#8217;ve noticed an different ad with office spelled correctly on a pink background, and today there&#8217;s a corrected ad with the blue background.</p>
<p><a href="http://musing-minds.com/wp-content/uploads/2012/01/IMAG0751.jpg"><img title="IMAG0751" src="http://musing-minds.com/wp-content/uploads/2012/01/IMAG0751-300x179.jpg" alt="" width="300" height="179" /></a><a href="http://musing-minds.com/wp-content/uploads/2012/01/IMAG0752.jpg"><img title="IMAG0752" src="http://musing-minds.com/wp-content/uploads/2012/01/IMAG0752-300x179.jpg" alt="" width="300" height="179" /></a></p>
<p>I noticed that this ad has a different toll free number as well as the corrected word. Dallas still looks as if it ends in an &#8220;x&#8221; although I think that&#8217;s just the font choice since the x in Tx is a sharper x.</p>
<p>So, did we have anything to do with the correction?</p>
<p>cross-posted at <a href="http://musing-minds.com/2012/01/20/attorney-tv-ad-fail-update/" target="_blank">Musing Minds</a></p>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Attorney TV Ad Fail</title>
		<link>http://schratwieserconsulting.com/2012/01/attorney-tv-ad-fail/</link>
		<comments>http://schratwieserconsulting.com/2012/01/attorney-tv-ad-fail/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 17:21:15 +0000</pubDate>
		<dc:creator>Kimberly</dc:creator>
				<category><![CDATA[Editing]]></category>

		<guid isPermaLink="false">http://schratwieserconsulting.com/?p=116</guid>
		<description><![CDATA[I happened to look up at the TV during a commercial for Freese and Goss this morning and something really jumped out at me. This is the “full screen”: and this is the close-up: Did you catch it? Somebody didn’t run spell check. This ad has been running for several months. I generally don’t actually [...]]]></description>
				<content:encoded><![CDATA[<p>I happened to look up at the TV during a commercial for Freese and Goss this morning and something really jumped out at me. This is the “full screen”:</p>
<p><a href="http://musing-minds.com/wp-content/uploads/2012/01/IMAG0747.jpg"><img title="IMAG0747" src="http://musing-minds.com/wp-content/uploads/2012/01/IMAG0747-300x179.jpg" alt="" width="300" height="179" /></a></p>
<p>and this is the close-up:</p>
<p><a href="http://musing-minds.com/wp-content/uploads/2012/01/IMAG0748.jpg"><img title="IMAG0748" src="http://musing-minds.com/wp-content/uploads/2012/01/IMAG0748-300x179.jpg" alt="" width="300" height="179" /></a></p>
<p>Did you catch it? Somebody didn’t run spell check. This ad has been running for several months. I generally don’t actually watch the commercials, but I happened to look up at just the right moment today and hit pause on the TiVo.</p>
<p><a href="http://musing-minds.com/wp-content/uploads/2012/01/IMAG0748-circle.jpg"><img title="IMAG0748-circle" src="http://musing-minds.com/wp-content/uploads/2012/01/IMAG0748-circle-300x136.jpg" alt="" width="300" height="136" /></a></p>
<p>cross-posted from <a href="http://musing-minds.com/2012/01/12/attorney-tv-ad-fail/" target="_blank">Musing Minds</a></p>
]]></content:encoded>
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		<title>Editing Fail</title>
		<link>http://schratwieserconsulting.com/2011/11/editing-fail/</link>
		<comments>http://schratwieserconsulting.com/2011/11/editing-fail/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 17:37:57 +0000</pubDate>
		<dc:creator>Kimberly</dc:creator>
				<category><![CDATA[Editing]]></category>

		<guid isPermaLink="false">http://schratwieserconsulting.com/?p=94</guid>
		<description><![CDATA[There are many copies of this at my local Walmart. One on each cash register. &#8220;hero&#8217;s&#8221; should be &#8220;heroes&#8221;. The word is a plural, not a possessive. &#8220;veteran&#8217;s&#8221; should be &#8220;veterans&#8221;. Once again, we have a plural, not a possessive. This sentence has problems: Help us honor your veteran&#8217;s, police officer and fireman, by bringing [...]]]></description>
				<content:encoded><![CDATA[<p>There are many copies of this at my local Walmart. One on each cash register.</p>
						<div class="flickr-gallery image none"><a href="http://www.flickr.com/photos/kimsch1/6326315892"><img class="flickr medium" title="IMAG0726" alt="IMAG0726" src="http://farm7.static.flickr.com/6215/6326315892_cc07d0d569.jpg" /></a></div>
					
<p>&#8220;hero&#8217;s&#8221; should be &#8220;heroes&#8221;. The word is a plural, not a possessive.</p>
<p>&#8220;veteran&#8217;s&#8221; should be &#8220;veterans&#8221;. Once again, we have a plural, not a possessive.</p>
<p>This sentence has problems:</p>
<blockquote><p>Help us honor your veteran&#8217;s, police officer and fireman, by bringing a photo to your photo dept.</p></blockquote>
<p>As noted above, it should be &#8220;veterans,&#8221; not &#8220;veteran&#8217;s&#8221;. Then we have the plural of veteran, but singular &#8220;police officer&#8221; and &#8220;fireman&#8221;.</p>
<p>There is some controversy over serial commas. Some say that there should be a comma before &#8220;and&#8221; or &#8220;or&#8221; and some say that there should not be a comma before &#8220;and&#8221;. I am from the comma-before-and school. Whichever you prefer, the comma in the above sentence between fireman and by is wrong and should not be there. I also think the &#8220;and&#8221; should be replaced by &#8220;or&#8221;.</p>
<p>&#8220;Department&#8221; should be spelled out instead of abbreviated.</p>
<p>The final sentence is way off as well.</p>
<blockquote><p>Starting October 20th &#8211; November 11th and honor your special hero by receiving a coupon for 2 5&#215;7&#8242;s.</p></blockquote>
<p>The &#8220;and&#8221; is superfluous. Some people use the apostrophe to indicate plurals with numerals, some do not.</p>
<p>How does one honor one&#8217;s hero by receiving a coupon? Apparently you take a photo of your hero to the photo department and the employee there will put your photo on the &#8220;Wall of Honor&#8221; to be seen by Walmart employees and customers. They will also give you a coupon good for two 5&#8243; by 7&#8243; prints.</p>
<p>It&#8217;s also out of balance with all that black space.</p>
<p>My suggestion:<br />
<a href="http://musing-minds.com/wp-content/uploads/2011/11/WallofHonor.jpg"><img src="http://musing-minds.com/wp-content/uploads/2011/11/WallofHonor.jpg" alt="" title="WallofHonor" width="400" height="600" class="aligncenter size-full wp-image-4902" /></a></p>
]]></content:encoded>
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		<item>
		<title>Just a Little Help</title>
		<link>http://schratwieserconsulting.com/2010/08/just-a-little-help/</link>
		<comments>http://schratwieserconsulting.com/2010/08/just-a-little-help/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 17:09:12 +0000</pubDate>
		<dc:creator>Kimberly</dc:creator>
				<category><![CDATA[Services]]></category>

		<guid isPermaLink="false">http://schratwieserconsulting.com/?p=73</guid>
		<description><![CDATA[How many times do you have a small job that you just don’t have time for? One that your staff doesn’t have time for? Or you and your staff don’t have the skill set for? Or the equipment or software for? A job that’s too small to be worth the expense of hiring a temp? [...]]]></description>
				<content:encoded><![CDATA[<p>How many times do you have a small job that you just don’t have time  for? One that your staff doesn’t have time for? Or you and your staff  don’t have the skill set for? Or the equipment or software for?</p>
<p>A job that’s too small to be worth the expense of hiring a temp?</p>
<p>That’s where we can come in. We can accomplish those small jobs for  you. Remotely. Using our office space and our equipment and software.</p>
<p>Do you need some data entry for a mailing list? Need a postcard  mailer designed? A spreadsheet? Contact us and we we can see what  solutions we can provide for your specific needs.</p>
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		<title>A New Set of Eyes</title>
		<link>http://schratwieserconsulting.com/2010/08/a-new-set-of-eyes/</link>
		<comments>http://schratwieserconsulting.com/2010/08/a-new-set-of-eyes/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 17:08:40 +0000</pubDate>
		<dc:creator>Kimberly</dc:creator>
				<category><![CDATA[Services]]></category>

		<guid isPermaLink="false">http://schratwieserconsulting.com/?p=71</guid>
		<description><![CDATA[How many times have you received a mailing, an email, even an ad with a grammatical, punctuation, or spelling error? Spell check doesn’t catch everything, especially when the word you’ve used is spelled correctly, it just isn’t the correct word. Sentences like: The contract shall include everything accept the red widgets. or: You can purchase [...]]]></description>
				<content:encoded><![CDATA[<p>How many times have you received a mailing, an email, even an ad with a grammatical, punctuation, or spelling error?</p>
<p>Spell check doesn’t catch everything, especially when the word you’ve used is spelled correctly, it just isn’t the correct word.</p>
<p>Sentences like:</p>
<blockquote><p>The contract shall include everything <em>accept </em>the red widgets.</p></blockquote>
<p>or:</p>
<blockquote><p>You can purchase the mixer and<em> it’s</em> accessories.</p></blockquote>
<p>or:</p>
<blockquote><p>We can send one to each child <em>nad there </em>families.</p></blockquote>
<p>When you write something, even if you aren’t the one to type it up,  your mind will fill in what is supposed to be there and you can miss  mistakes.</p>
<p>Schratwieser Consulting can provide a fresh set of eyes to read over  letters, ad copy, articles, anything to check for errors before the item  goes public.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Welcome to Schratwieser Consulting &#8211; The Blog</title>
		<link>http://schratwieserconsulting.com/2010/08/welcome-to-schratwieser-consulting-the-blog/</link>
		<comments>http://schratwieserconsulting.com/2010/08/welcome-to-schratwieser-consulting-the-blog/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 17:05:05 +0000</pubDate>
		<dc:creator>Kimberly</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://schratwieserconsulting.com/?p=67</guid>
		<description><![CDATA[We can help you set up a website or a blog. A blog can help you communicate news to your customers and if you enable comments, your customers can communicate with you as well. Comments can be enabled on a post by post basis, so certain posts can have comments enabled or disabled, your choice. [...]]]></description>
				<content:encoded><![CDATA[<p>We can help you set up a website or a blog. A blog can help you   communicate news to your customers and if you enable comments, your   customers can communicate with you as well.</p>
<p>Comments can be enabled on a post by post basis, so certain posts can have comments enabled or disabled, your choice.</p>
<p>We  can also set up a special contact page that will allow a customer  or  potential customer to email you with specific choices available.  Custom  contact forms can also be inserted in posts.</p>
]]></content:encoded>
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